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Concentrate, Not Soda, Is Coca-Cola’s Money Machine
Coca-ColaJuly 12, 2026
The company’s highest-margin product is the concentrate passed to bottlers, not the finished beverage in a can.
The Crackback
That’s why KO can look like a beverage company and behave like a royalty collector: it monetizes flavor, brand, and scale before the heavy lifting starts.